PR is an essential part of your club’s overall marketing mix. As an independent club you can’t always outspend the national chains, but in PR terms your local knowhow and media contacts can give you an advantage over the big boys!

This complete guide is designed to help you maximise the invaluable potential PR can offer your club, combining basics such as “What is PR and why is it important?” & “What kind of story do I have?” with more advanced areas like which media to approach, the use of photos, how to write an effective press release and establishing your expertise.

Stay tuned for more marketing and PR resources from ClubWise. For more information, please do not hesitate to get in touch