Drive engagement through incentives

FitSense Rewards is an integrated, app based member loyalty programme, which works to increase member engagement and increase revenue by incentivising in club activity with exciting and high perceived value rewards. By driving member activity through a rewards programme, your member is more likely to stay longer.

The FitSense Rewards points structure has been created using clever methodology, drawing on industry research to ensure a truly effective system that provides tangible insights into how specific interactions and activities influence a member’s length of stay. The points allocation is weighted towards the activities that are known to have a positive impact on retention.

Engaging members through body composition progress tracking

My Body is a fully integrated body composition analysis tool, allowing your members to measure, record and track their body composition through their FitSense Member App, using the highly accurate Tanita scale. The professional accuracy and reliability of the Tanita scale will encourage members to visit your club regularly to check and monitor their progress, resulting in more active and engaged members.

My Body integrates with FitSense Rewards, which allows your members to earn points for every 1% reduction in body fat, which they can exchange for exciting rewards. The combination of rewarding someone internally (improvements in body composition) and externally (allowing them to earn points to exchange for a reward) becomes a very powerful tool in keeping your members engaged and motivated, and ultimately increasing their length of stay.

FitSense Group Heart Rate Zone Training helps to keep your members motivated by providing visible and accurate tracking of effort levels throughout the workout, utilising our heart rate monitoring technology, creating a fun and challenging workout environment.

Capturing this information motivates your members to exercise in the ideal heart rate zone and get the most out of their workout. Providing members with this insight into their training increases member loyalty and overall demand for these classes.

Your members can earn points based on intensity of workout, which can be redeemed against exciting rewards through the FitSense Rewards Member Loyalty Programme, to further enhance their experience.

A powerful communication tool, taking marketing automation in the fitness club industry to the next level. Scheduling emails, SMS messages and calls tailored to the member activity and key touchpoints in the member journey ensures a personal feel with maximum impact.

The perfect way to manage an induction programme, retain non-attending members, and broadcast timely promotions – all configurable to your club’s preferences.