After several years of on and off lockdowns and social distancing, people are craving community. Continue reading “Retention Strategy Series: Building a Strong Club Community”
Category: Member Engagement
Retention Strategy Series: Cultivate Loyalty Through Rewards & Incentives
Good retention is the backbone of any fitness club. You can spend as much time, effort, and money as you’d like acquiring new members, Continue reading “Retention Strategy Series: Cultivate Loyalty Through Rewards & Incentives”
5 Tips for Creating a Killer Fitness Newsletter
Did you know that email marketing has an ROI of $36 for every $1 spent? With the rising use of things like SMS marketing and mobile push notifications, Continue reading “5 Tips for Creating a Killer Fitness Newsletter”
How to Hire & Retain the Right Staff for Your Fitness Club
No matter what industry you’re in, it’s the employees that make the company. Your staff members are the people who represent your values, Continue reading “How to Hire & Retain the Right Staff for Your Fitness Club”
5 Tips for Optimizing Your Fitness Studio’s Class Schedule
Running your own fitness studio is no easy feat. Most studio owners open their doors because they’re passionate about making people feel empowered and confident through exercise and want to spread their love of fitness far and wide. Continue reading “5 Tips for Optimizing Your Fitness Studio’s Class Schedule”
Is Your Fitness Club Ready to Make the Most of the 2022 New Year Rush?
Can you believe that 2022 is just around the corner? It feels like only a minute ago we were all sanitizing our groceries, planning drive-by birthday parades, and scrolling through Tiger King memes. Continue reading “Is Your Fitness Club Ready to Make the Most of the 2022 New Year Rush?”
How to Pull People Who Got Fit at Home During the Pandemic Into Your Gym
For the past year, headlines have proclaimed that the COVID-19 pandemic set back peoples’ health and fitness goals by miles. As fears about the obesity epidemic ballooning, the “quarantine 15” (and more) became a punchline to the pandemic. Continue reading “How to Pull People Who Got Fit at Home During the Pandemic Into Your Gym”
5 Fitness Club KPIs You Should Be Tracking Right Now
The primary focus for fitness clubs right now is recovery. The first and most important part of a recovery strategy is to understand your numbers. Continue reading “5 Fitness Club KPIs You Should Be Tracking Right Now”
Mobile Technology and Its Role in Member Acquisition
By now, I’m sure you are aware of the many benefits that a member app brings to your Continue reading “Mobile Technology and Its Role in Member Acquisition”